Restaurant + Hospitality
MATCHAFUL MENU
New York, NY - 2025
A redesign of Matchaful's printed menu, bringing clarity and structure to the brand’s offering. The update improves the customer experience through refined categories, clear product highlights, and integrated visuals.
Design Intent
Leveraging a grid system informed by Japanese design principles, the layout establishes rhythm and order to the menu. Through restrained typography and intentional imagery, the system simplifies the customer experience, creating a format that is intuitive, legible, and aligned with Matchaful’s brand identity.
