Restaurant + Hospitality
MATCHAFUL ETHOS BOARD
New York, NY - 2026
A custom ethos board expressing Matchaful’s Farm-to-Whisk™ philosophy. Combining engraved storytelling with a sculptural wooden frame, the piece introduces customers to the brand’s Japanese sourcing roots and commitment to sustainable farming.
Design Intent
The design draws from traditional Japanese joinery and signage, using wood as both structure and surface to reinforce material authenticity and craft. Conceived as a dimensional, tactile form, the message is engraved directly into the material, keeping the piece singular and pure, reflecting the quality of the matcha itself.
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